A few months ago, my 5-year-old nephew broke his arm while running through his house. It turned out he was fine and my sister’s concern over her son’s welfare eventually gave way to financial frustration. The total cost for X-rays and a tiny cast: more than $800, which, of course, fell shy of the family’s insurance plan deductible.
“Is it just me?” my sister asked in a family email, “or does this seem seriously out of whack?”
If Brad Weinberg, cofounder of both the social wellness platform Shapeup and the seed accelerator Blueprint Health, has his way, more and more people will be asking just that question over the coming decade. Continue Reading →