behavior design workshop

CHANGE Center, 13001 E Zayante Rd, Felton, CA 95018

Thursday, September 14, 2017

A brain science + design retreat to focus your mind, connect with others and nature, and create amazing behavior change

program highlights

  • Deep design time – Use the neuroscience of nature (reduced anxiety, increased focus) to tap into new thinking and solutions you can’t access normally
  • Uncover hidden patterns in the brainFind out what drives human behavior and how to design for the brain
  • Experience new approachesParticipate in a series of interactive “design sprints” and learn how to design for how the brain works
I. introductions and creative warm-up
II. exercise: mindfulness in nature
III. brain concept: how self-image governs behavior
IV. design sprint ONE: designing for origin and value proposition
V. brain concept: motivation and emotion
VI. design sprint TWO: how to get and maintain behavior change
VII. brain concept: triggering attention
VIII. design sprint THREE: trigger design
IX. synthesis: bringing your design together to try at “home”
X. appreciation reception
  • Patients
  • Health care providers
  • Clinicians
  • Caregivers
  • Health care designers
  • Technologists
  • Entrepreneurs
  • Patient advocates
  • Educators
  • Researchers
  • Take Hwy 17 South to Scotts Valley Exit 3 “MT HERMON RD” toward Felton/Big Basin
  • Turn RIGHT onto Mt. Hermon Rd and continue for 3.5 miles
  • Turn LEFT onto Graham Hill Rd and continue for 0.3 mi
  • Turn LEFT onto E Zayante Rd
  • Bear RIGHT in 2.6 miles to stay on E Zayante Rd
  • Continue for 3.9 miles, when you see Fern Hill Rd you are close
  • Our white gate will be on the left. GATE CODE will be 0302

designing for how the brain works

2017BehaviorDesign“If I could just find the time, I know I could create…”
Today, our lives are crazy-busy, our distractions are through the roof, and yet we are supposed to change people’s behavior to be healthier?! Behavior change is the most elusive design challenge in all of healthcare because it requires doing deep, slow, and creative work. We need “escape velocity” from our everyday brain—with its boring old typical thoughts and go-to quick answers.
This daylong workshop set on 160 acres in the Santa Cruz Mountains is your perfect getaway to design the behavior change you want! Behavior design expert, Dr Kyra Bobinet, will reveal the hidden patterns in the brain that drive predictive human behavior and how to design for each. You will use a series of “design sprints” to solve for the behavior change issues you care about most. Come prepared for a refreshing, nature-infused, creativity-boosting day…all the while painlessly solving your biggest behavioral challenges!


The Facility
The workshop is located at CHANGE, a neuroscience-design training center located 23 miles from Stanford in the Santa Cruz Mountains. The center is 160 acres of redwood forest, 360-degree ridgeline views, two year-round creeks, and trails. There is an indoor design workshop space, an upper outdoor deck, and A/V room. A private chef will serve farm-to-table food throughout the day with an after-party reception. Travel and carpool details are available with plenty of parking.

some of our facilitators

Chief Executive Officer and Founder,

Dr. Kyra Bobinet is a national speaker, author, founder and CEO of engagedIN, a neuroscience behavior design firm. She’s devoted her life to cracking the code of WHY we engage in our health. In recognition for her work, Dr. Bobinet received the 2015 Innovator Award from Harvard University, where she completed her Masters in Public Health. She earned her medical degree at UCSF School of Medicine.

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