3:40 - 4:25 pmFriday, September 27
Plenary Hall
Part 5: #Whatifhc Panel
Plenary Hall
Part 5: #Whatifhc Panel
Chief Communications Officer, Stanford School of Medicine
President, Sage Bionetworks
Co-PI, C3N Project
CEO and Co-Founder, Propeller Health
Founder, Webicina.com
Patient Rights Arts Advocate
Based on the hashtag #Whatifhc proposed by Michael Seid of the C3N Project, and discussed on Susannah Fox’s blog, we will challenge the Medicine X audience to propose their own, “What if healthcare…”... Read more


Based on the hashtag #Whatifhc proposed by Michael Seid of the C3N Project, and discussed on Susannah Fox’s blog, we will challenge the Medicine X audience to propose their own, “What if healthcare…” questions for a panel of healthcare thought leaders and innovators to discuss in partnership with our audience.

Paul Costello is the School of Medicine's chief communications officer. He hosts the award-winning podcast 1:2:1, a series of conversations about advances in health-care policy and biomedical research. He has a rich and varied professional background in communications having served in government in the White House, the Ohio Governor's office and the Mayor's office in Washington, D.C.; the private sector at Home Box Office and the Chicago retailer Marshall Field; and in academia as a vice president at the University of Hawaii System. The Chicago native holds an MSW from the University of Illinois at Champaign-Urbana. He is an avid cyclist and swimmer.

Stephen Friend, MD, PhD, is president, co-founder and director of Sage Bionetworks.Formerly Senior Vice-President at Merck & Co. Friend co-founded Rosetta Inpharmatics with Leland H. Hartwell and Leroy Hood in 1996.[4] Much of his research has focussed on cancer.

Michael Seid, PhD, is Director of Health Outcomes and Quality of Care Research in the Division of Pulmonary Medicine and a Core Faculty in the James M. Anderson Center for Health Systems Excellence at Cincinnati Children’s Hospital Medical Center. With Peter Margolis, MD PhD, he is co-Principal Investigator of the C3N Project, funded by a Transformative R01 grant from the NIH to design and test a new system for transforming chronic care.

David Van Sickle, PhD, is the co-founder and CEO of Asthmapolis, a Madison, WI based company that is pioneering effective new disease management solutions for asthma and chronic respiratory disease. Previously, Van Sickle was a Robert Wood Johnson Foundation Health and Society Scholar at the University of Wisconsin School of Medicine and Public Health. From 2004-2006, he was an Epidemic Intelligence Service officer at the Centers for Disease Control and Prevention in Atlanta, where he was assigned to the Air Pollution and Respiratory Health Branch. Van Sickle received his PhD in medical anthropology from the University of Arizona in 2004. In 2011, he was named a Champion of Change by the White House for his work on innovation.

My name is Bertalan Mesko, MD, PhD and I graduated from the University of Debrecen, Medical School and Health Science center with Weszprémy Award as a medical doctor in 2009 and finished PhD in the field of clinical genomics focusing on the pharmacogenomic applications of autoimmune conditions in 2012 with summa cum laude.

I’m a medical futurist with a mission to fill the gap between healthcare and digital technologies.

I’m the managing director and founder of Webicina.com, the first service that curates the medical and health-related social media resources free of charge for patients and medical professionals. I’ have given over 300 presentations from the Yale, Stanford and Harvard University to the centre of the World Health Organization and the Futuremed course organized by the Singularity University; and also a health 2.0 consultant for pharma and medical technology companies. Healthspottr.com included me in the Future Health Top 100 list.

I’m the author of the multiple award-winning medical blog, Scienceroll.com; and the founder and lecturer of the Social Media in Medicine online and offline university credit course which is the first of its kind worldwide.

My work was mentioned by the World Health Organization, Nature Medicine, the New York Times, Al Jazeera, British Medical Journal and Wired Science, among others.

I’m a member of Mensa International and the Kairos Society; and an External advisor at Mayo Clinic Center for Social Media.


Regina Holliday is a DC-based patient rights arts advocate. Regina began painting a series of murals depicting the need for clarity and transparency in medical records. This advocacy mission was inspired by her husband Frederick Allen Holliday II and his struggle to get appropriate care during 11 weeks of continuous hospitalization at 5 facilities. After his death resulting from kidney cancer on June 17, 2009, she began painting a mural entitled “73 cents.” It depicts the Holliday family’s journey through the medical system. This painting became part of the national healthcare debate and was covered by news sources such as ABC, CBS, BBC and peer reviewed journal such as the BMJ. Regina will be the 2012 Medicine X artist-in-residence. She will be painting throughout the conference, documenting the events that occur both on stage and off.

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