2:25 - 2:45 pmSaturday, September 28
LK 130
Mobile MDs: improving patient care through mobile
LK 130
Mobile MDs: improving patient care through mobile
Founder and CEO, DoctorAtWork.com
Development Director, DoctorAtWork.com
Capabilities of mobile devices on the qualitative improvement of patient care currently largely considered only in the form of patient-patient and patient-physician communications. The potential role of... Read more

Description

Capabilities of mobile devices on the qualitative improvement of patient care currently largely considered only in the form of patient-patient and patient-physician communications. The potential role of mobile devices in communications between physicians and opportunities to improve the quality of health services through mobile devices are significantly undervalued.

4 years ago a team of young doctors and programmers from Russia created a social platform for Russian-speaking doctors called “Doktornarabote” (Doctor at work) Now this network of more than 135 000 verified physicians holds first place in the world on a daily audience among all social networks for physicians (source: Alexa.com, April 2013).

Russia has one of the largest number of doctors in the world and is a leader in the number of higher medical educational institutions. However, it is believed that doctors in Russia are not enough "advanced" in matters of computers and mobile devices. And that makes this team’s experience of launching mobile apps for physicians in Russia even more beneficial. This experience can be used as an example of the importance of mobile devices for work and education of physicians.

From 2010 to 2013 the mobile audience of Doktornarabote.ru has risen from 0.01% to 40% and is still growing. Every month 5% of all Russian doctors use Doktornarabote’s mobile apps to treat their patients better. According to the authors, such a significant involvement of doctors in the exchange of experience through mobile devices is an exceptional example for the world.

Why do Russian doctors so actively use mobile applications to exchange experience and discuss difficult cases of patients? Can the example of mobile Russian doctors be applied to the U.S.?

Both in Russia and in the U.S. media consumption has changed. Physicians tend to more frequently use online sources for medical news and exchange of experience that effect their practice. 70% of Doktornarabote’s audience use the site during working hours while they are seeing patients and prescribing. Mobile devices are extremely more convenient and familiar way to work with information in the turmoil of physician’s working day than PC or laptop.

Mobile devices allow doctors to share information "on the fly": make video recordings, send photos, share voice recordings.

Mobile applications have also started to change the communications between producers of medicines and doctors in Russia. 15% of Russian doctors prefer to receive information and ask questions directly at the moment of necessity of such data - via their mobile devices where Doktornarabote’s mobile app is installed. Mobile app is a new, but significantly more effective way to engage and educate physicians than the traditional channels.

All this ways of communications are 100% compliant with all Russian (and most US’s and European’s) laws.

Stanislav Sazhin is Founder and CEO of DoctorAtWork.com, a network of 150 000+ Russian-speaking physicians. He is also the winner of  the 2011 Russian contests, Startup of the Year and Young Media Entrepreneur of the Year. Stanislav is a web developer and blogger living in Moscow, Russia.

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