9:05 - 10:35 amSaturday, September 28
LK 308
Masterclass on mobile application development
LK 308
Masterclass on mobile application development
Head of Penultimate Products, Evernote
Ben Zotto is Head of Penultimate Products at Evernote, where he leads work on digital handwriting technologies for tablet computing. Ben will conduct a 90-minute Master Class on mobile application development.... Read more

Description

Ben Zotto is Head of Penultimate Products at Evernote, where he leads work on digital handwriting technologies for tablet computing. Ben will conduct a 90-minute Master Class on mobile application development. The final curriculum will be shaped by the learners themselves through their course applications, but tentatively includes:

- Finding product opportunity and branding your product.
- Designing user interfaces for clarity, longevity, and user happiness.
- Staying faithful to a product vision through expanding releases.
- Balancing a feature roadmap and understanding app store user marketing.

 

Ben Zotto is Head of Penultimate Products at Evernote, where he leads work on digital handwriting technologies for tablet computing. An engineer, designer, and entrepreneur, Ben created the best-selling iPad handwriting and notes app Penultimate, which was acquired by Evernote earlier this year. He started his career in consumer technology as part of Microsoft’s original Xbox team, and later worked on the web for Xoopit and Yahoo!. Ben is a sometime angel investor and advisor to Bay Area startups, and has spoken on app and product design from San Francisco to Seoul.

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