1:30 - 3:00 pmSunday, September 29
Plenary Hall
Core Theme 5: Design Thinking
Plenary Hall
Core Theme 5: Design Thinking
Co-founder, Eliza Corporation
Founder and Chief Experience Officer, Mad*Pow
University of Minnesota Amplatz Children's Hospital
MIT Little Devices
General Partner, Health Wellness Practice, IDEO
A perennial favorite, our design core theme aims to bring all stakeholders closer to the design process in order to help spark innovation from those at the front lines of healthcare. Read more


A perennial favorite, our design core theme aims to bring all stakeholders closer to the design process in order to help spark innovation from those at the front lines of healthcare.

Alexandra Drane is a co-founder, chief visionary officer and chair of the board at Eliza Corporation, the pioneer and recognized leader in Health Engagement Management.  Alexandra also co-founded EngageWithGrace.org and SeduceHealth.org.

Alexandra has proven herself as a visionary, whose ideas on using data and technology to engage people in their health, happiness and productivity have been adopted by the nation’s top healthcare organizations.  She sits on the Board of Trustees for Beth Israel Deaconess Medical Center, TEDMED Board of Advisors, Harvard Executive Sleep Council, and the Board of Directors and Operations Committee of the Coalition to Transform Advanced Care (C-TAC).


Amy Cueva is Founder, Chief Experience Officer and healthcare principal at Mad*Pow. Amy's passion for human-centered design has been demonstrated repeatedly in her work for clients like CVS Caremark, Aetna, McKesson, Google, Bank of America, and Fidelity. Leading a team of equally fired-up designers and strategists, Amy works to create strong omni-channel experience strategies, intuitive and meaningful digital experiences, and customer focused internal processes for Mad*Pow's clients.

Amy is a true believer in the power of research-inspired methodology to address the challenge of synthesizing customer needs, business goals, and technology requirements. With the state of healthcare in our country rapidly approaching a crisis point, harnessing that power has become even more critical. Amy formed and chairs the Healthcare Experience Design Conference with that goal in mind, bringing together those invested in the design of healthcare experiences to discuss best practices, trends, challenges and solutions.

Always happy to step up and spread the word about the importance of human-centered design, Amy is a regular speaker at a wide range of industry events. She has presented at HIMSS virtual conference, the World Healthcare Innovation & Technology Congress, the IA Summit, IDEA Conference, the UXPA International Conference, and the Center for Connected Health Symposium. She was selected as one of Mass High Tech's Women to Watch in 2009 and her and her business partners were honored to be present on the Inc 500 list of fastest growing privately held companies in 2009.

Jason Albrecht has over 20 years of experience working with children and families in critical care environments. His passion is working with hospitalized children, their families and health care teams to empower even the youngest patients to actively engage in their care. In his role at the University of Minnesota Amplatz Children’s Hospital, he currently serves as Manager of Patient/Family Interactive Services for the new, state of the art facility built in 2011. He leads Amplatz’ efforts to leverage point of care technologies that give patients control of their physical environment, deliver education and facilitate real time communication with their care team. He has led the development of a patient-driven application of video conferencing technology to achieve the vision that no hospitalized patient need experience separation from family, school or community.

For ten years, Jason served in the role of Pediatric Palliative Care Coordinator working with teams of health care staff, patients and families to optimize comforting care strategies for patients with life threatening conditions. As a Child Life Specialist, he provided education and counseling to children and families receiving care for hematology/oncology, blood and marrow transplant, intensive care and HIV. As a childhood cancer survivor, he embraces the critical necessity of keeping patients at the center of their care.


Jose Gomez-Marquez directs medical technology design at Little Devices @ MIT and is the creator of MIT's first course on affordable medical hardware. He is co-inventor the MEDIKit platform, a series of design building blocks that empower doctors and nurses in developing countries to invent their own medical technologies. His other research projects include crowdsourced diagnostics, paper microfluidics, and affordable diagnostics for extreme environments. Jose serves on the European Union’s Science Against Poverty Taskforce and has participated as an expert advisor in the President’s Council of Advisors on Science and Technology. In 2009, Jose was selected to Technology Review’s TR35, which also named him Humanitarian of the Year. In 2011 he was named a TED Fellow and is a co-founder of LDTC+Labs. He arrived to the United States from his native Honduras on a Rotary exchange and currently lives in Cambridge, Massachusetts.

Dennis Boyle is one of the founding members of the design and innovation firm IDEO and has worked as a project leader for many of the firm’s start-up and established clients including Apple, Palm, Tivo, Handspring, HP, Dell, Proctor and Gamble, and others. Dennis is now one of the leaders of the Health and Wellness practice at IDEO. Mr. Boyle is also a Consulting Assistant Professor at Stanford and teaches classes in the Design Division of the ME department.

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