12:00 - 12:20 pmSunday, September 29
LK 120
Healthcare conversations in Japanese social media
LK 120
Healthcare conversations in Japanese social media
President, 3Rock KK
This presentation provides 1) a background outline of basic key characteristics & challenges of Japanese healthcare (e.g. aging population, one-payer system, minimal physician CME / specialty certification... Read more

Description

This presentation provides

1) a background outline of basic key characteristics & challenges of Japanese healthcare (e.g. aging population, one-payer system, minimal physician CME / specialty certification requirements, etc.)

2) a short overview of the Japanese social media space, including usage of key platforms including blogs, Twitter, Facebook and local platforms.

3) introduction to 3Rock research methodology which searches & filters aggregate data from 20+ blog platforms to understand and compare conversation patterns in specific therapeutic areas

4) comparison of illustrative examples from numerous therapeutic areas (diabetes, schizophrenia, allergies, rheumatoid arthritis, osteoporosis, epilepsy, etc.). to show various patterns of usage

5) present general hypotheses regarding potential for incorporation of social media outreach strategies for patient education, peer support, adherence improvement, etc.

 

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