9:00 - 9:40 amSunday, September 29
LK 101
Creating patient-physician synergy with social media
LK 101
Creating patient-physician synergy with social media
M.D., F.A.C.S.; President, Center For Breast Care, Inc. and #BCSM Co-Moderator
Stanford Medicine X ePatient Advisory Board
A panel discussion about how as clinicians our practice and interaction with both our patients and patient communities has been impacted by our involvement in social media, specifically the Breast Cancer... Read more


A panel discussion about how as clinicians our practice and interaction with both our patients and patient communities has been impacted by our involvement in social media, specifically the Breast Cancer / Social Media (#BCSM) tweetchats.

#BCSM is the premier breast cancer support community on Twitter. #BCSM was started by Jody Schoger and Alicia Staley in July 2011 and Drs. Becker-Schutte and Attai have been active participants since the beginning; Dr. Attai is also a co-moderator of the chat.

We believe that the #BCSM community may serve as a model for other health communities. One issue that sets it apart is that it is more than a "support group." The #BCSM tweetchat has always included key stakeholders in anyone's breast cancer journey, including medical and radiation oncologists, nurses, surgeons, mental health professionals, as well as patients, advocates, caregivers, researchers, and more. Another issue that sets the #BCSM tweetchat apart from other chats is that the moderators are very proactive about scheduling guest experts that can help community members learn more about many aspects of life with breast cancer. Always at the forefront is the goal of providing education and support in a welcoming and non-threatening environment.

While more and more physicians are interacting with their patients on Twitter and in other forums, this is not routinely integrated into psychology or surgery practices. Drs. Becker-Schutte and Attai will discuss why they initially opened Twitter accounts, how they got involved in a growing patient community, and how their on-line presence and interactions have impacted their clinical practice. Their experiences may provide education and inspiration for other health professionals. Their discussion will include specific examples of how their involvement with #BCSM has changed their approach to patient care as well as how they are now integrating twitter and other forms of social media into their practices.

We hope that during the question & answer portion of the presentation, audience participants are able to gain insight into how they might replicate the success of #BCSM in other health communities. We also hope that we encourage and inspire multiple health stakeholders, not just patients, to reflect on how social media might enhance their professional mission.

Ann Becker-Schutte is a licensed counseling psychologist practicing in the midtown area of Kansas City, MO. Her goal in therapy is to create a safe, supportive environment for my patients and caregivers affected by serious illness.

Her practice specialties include the intersection of physical & emotional health, grief & loss, and infertility. She firmly believes that our emotional and physical health are strongly related. There is great research supporting this belief. So one of her primary goals in her practice are to create a space for those who are coping with serious or chronic health issues to receive support and gain understanding of how their mind and body affect one another.


Dr. Deanna J. Attai is a board-certified surgeon practicing in Southern California. After completing her undergraduate education at Vassar College, she graduated with honors from the Georgetown University School of Medicine, and then completed her General Surgery Residency at Georgetown University Hospital.

After 5 years of General Surgery practice in Northern Virginia, she relocated to Southern California in 1999. Since 2004, Dr. Attai has focused her career exclusively on the care of patients with benign and malignant breast conditions.

Dr. Attai is a Fellow of the American College of Surgeons, and is an active member of the American Society of Breast Surgeons (ASBrS). She is the Secretary /Treasurer and a member of the Board of Directors of the Society, and also serves as Chair of the Communications Committee. She is certified by the American Society of Breast Surgeons for the performance of breast ultrasound, and is an ultrasound instructor for the American College of Surgeons. Her private practice, The Center For Breast Care, Inc, is accredited by the American Institute of Ultrasound in Medicine.

An ardent proponent for patient education and empowerment, Dr. Attai is frequently sought out by local and national media for her thoughts on breast disease, diagnosis and treatment. She is a regular contributor to social media sites and is a co-moderator for #BCSM – Breast Cancer Social Media – a popular breast cancer support community based on Twitter.

A native of New York, Dr. Attai grew up in a medical family. Her father is a retired cardiac surgeon, and her mother, godmother and aunt are registered nurses. In addition to running her practice, teaching and speaking, Dr. Attai is an avid organic vegetable gardener and an enthusiastic cook.


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