10:20 - 10:40 amSaturday, September 6
LK 120
Motivational dynamics in health behavior change
LK 120
Motivational dynamics in health behavior change
VP User Experience, Mad*Pow
Health behavior change has proven to be extremely difficult to accomplish, and the adoption and maintenance of beneficial health regimens has surfaced as a daunting task for the average individual. While... Read more

Description

Health behavior change has proven to be extremely difficult to accomplish, and the adoption and maintenance of beneficial health regimens has surfaced as a daunting task for the average individual. While many people voice a desire to more frequently engage in healthy behaviors, the evidence is clear that human desire and motivation can be undermined and our commitments can be easily broken. If we, as designers, want to create systems to facilitate behavior change, we need to better understand how to initiate and support people's intrinsic motivations while balancing extrinsic design factors to optimize success.

In this talk, we'll take a high level look at the psychology of motivation and deep-dive into key points to consider when creating systems to bridge the gap between people's intentions and their actions.

Dustin DiTommaso is a designer and researcher focused on using design to influence and transform people’s attitudes, behavior and motivation. As Vice President of Experience Design at Mad*Pow, Dustin designs products and directs programs that incorporate behavior change and gameful design for clients ranging from innovative start-ups to Fortune 500’s. His work has been recognized by Yahoo!, American Express, Macworld, MITX and the Boston Phoenix, and he presents nationally and internationally at a variety of industry events.

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