11:50 am - 1:20 pmSaturday, September 6
LK 304
Workshop: Rx for change: The adoption of social media in the pharmaceutical industry
LK 304
Workshop: Rx for change: The adoption of social media in the pharmaceutical industry
Founder, medDigital
The Internet has fundamentally changed the way healthcare is provided. A change that is clearly apparent to patients and physicians. But a change that leaves many people in the Pharmaceutical Industry... Read more

Description

The Internet has fundamentally changed the way healthcare is provided. 

A change that is clearly apparent to patients and physicians. But a change that leaves many people in the Pharmaceutical Industry struggling to adapt.

In this workshop we will explore how new digital technologies are changing the way that the Pharmaceutical Industry must conduct its business.

The workshop will explore different topics, but will focus on social media. Patients are highly active social media participants, but the Pharmaceutical Industry struggles to leave traditional thinking behind and really understand how to use social media to advance medicine.

Workshop attendees will be invited to participate in a highly engaging and interactive discussion, bringing their own ideas on how the Pharmaceutical Industry must (or mustn't) participate online.

  • Felix Jackson trained as an Anaesthesiologist in the UK gaining his MRCP with the Royal College of Anaesthetists. He then joined Doctors.net.uk, the largest physician community in the UK, as the Secondary Care Editor. He then became a Pharmaceutical Physician in HIV for GlaxoSmithKline, ending up specializing in digital health working as the Medical Director of the European Digital Centre of Excellence and within the R&D Digital Medical Communications team. He then founded medDigital, a digital technology company, to focus on revolutionizing healthcare with digital communications.  

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