11:00 am - 12:30 pmSunday, September 7
LK 304
Workshop: The art and science of patient-centered behavior change
LK 304
Workshop: The art and science of patient-centered behavior change
Stanford Prevention Research Center
In this workshop, we’ll summarize and discuss technology-based techniques for healthy behavior change that research has shown to actually work and the challenges and promise of mastering the process... Read more

Description

In this workshop, we’ll summarize and discuss technology-based techniques for healthy behavior change that research has shown to actually work and the challenges and promise of mastering the process of change for improving health on both an individual and broad scale. Despite often being necessary, change can be incredibly difficult and complex and there is both an art and a science to doing it well.

We’ll discuss:

  • The rational aspects of behavior change and how to design habits that work.

  • The emotional aspects of behavior change and how to deal with denial, avoidance and repeated failure.

  • The largely untapped power of health coaching and how to use neuroscience to do it well.

  • The role caregivers and significant others can play in reinforcing behavior change and research on how they can best listen and help effectively.

  • How machine learning can help automate the guidance of behavior change, enabling emotional connections at scale (and what parts of the human bond can never be replicated digitally).

  • The efficacy of a range of existing products and products under development and where key opportunities lie for new tools to emerge.

Everyone involved in the treatment experience can be served by expanding their toolbox with evidence-based techniques. Patients can empower themselves and their support teams by better understanding the levers and process of change itself and by sharing a courageous vision for powerful tools that support healthy behavior change.

Kendra Markle designs health tech products for behavior change. She has extensive experience modeling patient behavior patterns, designing health coaching methodologies and using wearables, sensors & mobile apps to help patients create new habits and break old ones. Her programs address the underlying emotional & social aspects of lasting behavior change and use technology to make solutions scalable and cost-effective for everyone. Her recent work involves designing digital avatar coaches that help change the psychology and behaviors that contribute to pressing health problems, like obesity and stress. So much chronic disease can be prevented or even reversed with big lifestyle changes but behavior change is a tough and complex process and existing apps & tools aren’t very effective. New context-aware coaching methods are the key to enabling patients to make lasting change in their own behavior and technology makes it affordable and accessible to everyone. This is truly a time to understand how to use technology to motivate and coach behavior change that solves big problems and to scale up programs that really work. This is Kendra’s mission. Kendra’s background includes a decade of producing & testing patient wellness pilot programs with Kaiser Permanente and other clinical care teams, ongoing health behavior research at the Stanford Prevention Research Center and bio-medical engineering degrees from MIT. Kendra is a dynamic teacher & frequent speaker at industry conferences. 

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