11:00 - 11:45 amSunday, September 7
LK 130
Closed versus open health data - where are the business models?
LK 130
Closed versus open health data - where are the business models?
Principal, Dr. Bonnie 360
Founder & President, Syapse
Propeller Health
Co-founder & CEO, Mango Health
Data hoarding vs data sharing--what are the business incentives and disincentives?Although everyone agrees that sharing data could improve our understanding of disease etiologies and improve patient care,... Read more


Data hoarding vs data sharing--what are the business incentives and disincentives?

Although everyone agrees that sharing data could improve our understanding of disease etiologies and improve patient care, most providers, practices and payers are motivated to hoard their data. How can the right business concepts/models (cost savings, increased profits) encourage data sharing? Utilizing new research, that will be published to coincide with the timing of the meeting, I will give a brief overview of the competitive landscape.

Three panelists will bring different perspectives:

• Chris Hogg- COO of Propeller Health
• Jason Oberfest-Co-Founder & CEO Mango Health
• Jonathan Hirsch- Founder & President Syapse

Next, we will explore 3 open questions:

1. What are your views of what makes a platform?
2. How do you think about the meaning of open versus closed data and how do you work with each one?
3. What business models are you using?

For more information, visit here.

As principal of DrBonnie360, Bonnie Feldman brings a 360-degree view of private and public healthcare to her consulting work, which includes business development, market research and communications in newly emerging markets. 

Bonnie has earned a broad and deep understanding of the players and the playing field in Health 2.0/3.0, life science capital markets, and healthcare practice. 

Most recently, for “Big Data in Healthcare- Hype and Hope” she interviewed more than 40 Big Data experts, identifying three trends in the use of Big Data forming the emerging healthcare data ecosystem. A slide show and white paper published by Rock Health, has been enjoyed by more than 75,000 global professionals.  Subsequent work has been enjoyed by the O’Reilly StrataRx community.

Previously, she interviewed 50 experts in behavioral economics and psychology, gaming, new media, technology and healthcare, to write “Mobile, Social and Fun: Games for Health,” published by MobiHealthNews. Her research unveiled an emerging ecosystem of companies using gaming mechanics and online support to spur patient engagement – from managing chronic disease to encouraging health and wellness.

On the analytic side, after working as a health services researcher at the Rand Corporation, she worked on Wall Street as both a buy-side and sell-side equity research analyst, where she followed changing markets and rapidly evolving companies across the spectrum of healthcare.  Tackling the problem of ineffective investor presentations, she developed a methodology that uses bottom-up-analytics, supported by visual storytelling to create presentations that excite and engage audiences. 

In practice, as the builder and owner of two dental practices, she managed finances, business development, staffing, operations and patient care as well as performing claims review consulting for Prudential.   

She holds a BA in Economics, a Doctor of Dental Surgery, and an MBA in Finance from the University of California, Los Angeles.

Jonathan Hirsch is the Founder and President of Syapse, a software company transforming healthcare by bringing omics into routine medical use. At Syapse, Jonathan works closely with diagnostic and healthcare providers, helping translate customer problems into software solutions. Jonathan is an Advisory Board member of the SXSW Accelerator, a mentor for UCSF Lean Launchpad for Healthcare course, and a member of the Steering Committee of Free the Data!, an effort started by Genetic Alliance to crowdsource the interpretation of cancer genes. Earlier in his career, Jonathan worked in Neuroscience Commercial Development at Abbott Laboratories, where he developed strategies to fund drug development through partnerships and private equity financing. His research at the Center for Molecular Neurobiology at the University of Chicago helped establish the effect of exercise on promoting hippocampal neurogenesis and combating Alzheimer’s disease. Jonathan received an M.Sci. in Neuroscience from Stanford University, and a B.A. in Biology and Political Philosophy from the University of Chicago.

Chris Hogg is a long time Health 2.0 advocate and tech enthusiast. He is interested in how technology is changing the healthcare landscape and changing the relationship we have with our bodies. He had the great opportunity to start a mobile health company and sell it to one of the growing platforms in digital health. He is looking forward to this next adventure.

Jason Oberfest is an entrepreneur and executive with a track record of delivering new levels of consumer engagement in industries including gaming, social networks, publishing, and e-commerce.

Prior to founding Mango Health Jason served as VP, Social Applications at ngmoco, one of the earliest mobile game companies. Jason previously worked as SVP of Business Development and GM of the developer platform at MySpace, as Managing Director of Business Development and Product Management for Los Angeles Times Interactive, and as VP of Strategy at the interactive agency Blast Radius.

Jason is a frequent speaker at industry events including Harvard Business School’s Cyberposium, South by Southwest and Health 2.0. He resides with his family in San Francisco, CA and enjoys competitive sailing and supporting local public education charities.

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