Paul D’Alessandro is Principal in PwC’s Health Advisory Practice and is the Global Leader of Sales, Marketing and Customer Experience practice. You’d be hard pressed to find someone who brings a more unique background. His consulting philosophy, whether it be in a B2B or a B2C setting, is to put the customer/consumer at the center of his analysis. In the health sector, his approach works with clients to design and deliver the right customer experience to maximize value. His strategy and operations background while focused today on the health industry today has addressed opportunities in the service and manufacturing disciplines in North America, Europe, Asia, and the Middle East. Paul has led Experience Design (xD) initiatives everywhere from Johannesburg General Hospital to Wall Street. His approach to xD is based on the creation of unique customer experiences that blend the physical place (home, workplace, retail, ect.) with virtual environments (online communities, mobility solutions, word-of-mouth networks). By combining a deep understanding of customer analytics, xD, market assessment/segmentation, and branding/positioning/messaging, he brings to his clients a fresh perspective on the development of technology-dependent sales/marketing strategy and new product/service design.
He has an MBA from the University of Michigan and an M.S. in Computer Science from UCLA. Paul graduated from the Naval Academy and spent 8 years as a Naval Aviator. The net result: left-brained analytics coupled with right-brained creativity that could only come from someone who has landed a plane on an aircraft carrier over 200 times.