Thomas Workman is the principal communication researcher and evaluator in AIR’s Health Program. His role is to develop, design, and conduct the formative and evaluative research for communication activities and campaigns and develop metrics and data collection methods to evaluate multichannel communications activities. He leads AIR’s Center for Patient and Consumer Engagement, and has worked on a variety of projects related to involving patients and consumers in health care research, service, and policy decisions for the Patient-Centered Outcomes Research Institute, the Agency for Healthcare Research and Quality (AHRQ), and others.
Dr. Workman has worked in the field of Communication Studies for the past 30 years as a consultant, trainer, college professor, researcher, and practitioner. Much of his work has focused on community and stakeholder engagement for health policy and health research. He served as the communication coordinator for a community-based alcohol prevention project funded by the Robert Wood Johnson Foundation at the University of Nebraska, and then as the translation/production section lead for the John M. Eisenberg Center for Clinical Decisions and Communications Science at Baylor College of Medicine for the Effective Health Care Program, funded by the Agency for Healthcare Research and Quality. As an assistant professor of Health Communication at the University of Houston-Downtown, he co-founded the Center for Public Deliberation, conducting community deliberations on health care reform.
Dr. Workman sits on several national boards and faculty panels in the area of college health and alcohol/drug abuse prevention, and is on the Editorial Board for Health Communication.