10:45 - 11:05 amSaturday, September 26
LK 130
Making a killer medical app- the key learnings from a mobile app start up
LK 130
Making a killer medical app- the key learnings from a mobile app start up
Health & Parenting
In 2012 Health & Parenting set out to make a pregnancy app to help mothers-to-be enjoy their pregnancy and provide pertinent information in one helpful daily guide. Their app, Pregnancy+, has over... Read more

Description

In 2012 Health & Parenting set out to make a pregnancy app to help mothers-to-be enjoy their pregnancy and provide pertinent information in one helpful daily guide. 
Their app, Pregnancy+, has over 3 million annual downloads, very high ranking and reviews in the App Store, and is the most popular independent pregnancy app world wide.
 
The team's core goal is to make the journey of pregnancy more enjoyable, educate mothers with what to expect, and help them make better use of their time spent with healthcare professionals.
 
Co-founder John Miles is from a design background and spent many years in the video game industry working for Electronic Arts. His approach to medical apps puts UX (user experience) and engagement as a high priority. He believes fun and stickiness is crucial to any app’s success.
With the rapid growth of medial apps, it will become more and more important to entice people and keep them interested, in addition to providing a service, information or a tool.
 
This presentation will explore his approach to app design, getting noticed and keeping user engagement.

I am CEO of an independent mobile App developer. 

“Health & Parenting” prides itself on creating high quality, innovative Apps for parents and young children. Our flagship product, ‘Pregnancy +’, is one of the most popular Pregnancy Apps in the world with over 3 million downloads on iTunes alone. The app has been translated into seven languages and is available on Apple App Store, Android Play and the Windows Store. 

Our full suite of products are fully aligned with parenting, staying with the family from fertility and pregnancy, through to baby and small children.

During my 20+ years of experience in product design and computer graphics I’ve been both an entrepreneur and been fortunate to work for some of the world's largest interactive entertainment companies.

Throughout my career I’ve directed both internal and external multi-disciplined teams in a number of different countries with significant experience in the games industry where I shipped over 30 AAA titles (including Harry Potter, Crysis, Burnout, FIFA Manager)

I am also a BAFTA nominee and have been a BAFTA member since 2004.

 
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