10:40 am - 12:10 pmThursday, September 24
Deck C
Social media for healthcare education: leveraging big data for educational insights
Deck C
Social media for healthcare education: leveraging big data for educational insights
Co-founder, Symplur
Co-founder, Symplur
Attendees of the workshop will learn how healthcare providers, patients and other stakeholders use social media, explore what data traces these social interactions create and discuss their limitations.... Read more

Description

Attendees of the workshop will learn how healthcare providers, patients and other stakeholders use social media, explore what data traces these social interactions create and discuss their limitations. We’ll also uncover how to leverage these big data sources to drive educational research. The second part of this workshop is a highly interactive hands-on tutorial using the Symplur social media analytics platform, Signals. Every participant will be given free access to Symplur Signals. A research problem will be answered by completing a series of tasks using Symplur Signals.

 

Thomas Lee is the Co-founder of Symplur, LLC and “The Healthcare Hashtag Project”, the world's largest database of healthcare tweets.  He is also the Managing Partner of The Fox Group, LLC, an internationally based healthcare consulting firm.  His nearly four decades of experience in the business of healthcare includes special emphasis on business start-ups, new program development, and leveraging web technology.  His current passion is the role  social media plays in the evolving healthcare landscape, and in the emerging field of healthcare social media analytics.  Thomas also teaches university level courses and has been a frequent guest lecturer to doctoral level students on the subject of healthcare start-up businesses and entrepreneurship.

Audun Utengen has a background and training in classical music, international business and information technology, and brings a unique combination of traits to the healthcare industry. As a Co-founder of Symplur, LLC and “The Healthcare Hashtag Project“, Audun together with his colleagues pioneered the field of healthcare social media analytics. His formal education includes a BSc in International Marketing from Norway and China, and a MBA from the U.S. He is now developing proprietary tools and algorithms providing real-time insights based on social health big data.

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