12:05 - 1:35 pmSaturday, September 26
LK 308
Masterclass on MedX Media Makers
LK 308
Masterclass on MedX Media Makers
Director of the Health Design Lab, St. Michael's Hospital
Associate Professor, University of Michigan
Physician, Blogger, Seattle Mama Doc, Seattle Children's Hospital
An interactive workshop that will take you through the creative process of media creation for health led by Joyce Lee, MD, Doctor as Designer, with expertise in patient-centered participatory design, and... Read more

Description

An interactive workshop that will take you through the creative process of media creation for health led by Joyce Lee, MD, Doctor as Designer, with expertise in patient-centered participatory design, and makers for health (http://www.healthdesignby.us/); Mike Evans, MD, Director of the Evans HealthLab, creating and curating innovative health messaging including his whiteboard series that have been viewed by over 11 million; and Wendy Sue Swanson, MD and author of the Seattle Mama Doc blog, and Executive Director of Digital Health at Seattle Children's Hospital. This 90-minute Master Workshop, intended for up to 12 attendees, will be interactive and problem-based. Attendees will be asked to submit an idea for health communication with a larger audience, and depending on the ideas put forward, rapid prototyping of a few ideas or just one will be picked to develop in depth to illustrate and improve the following concepts of messaging skills:
  1. Defining the scope and purpose of the communication
  2. Audience segmentation and dissemination strategies
  3. Tricks for making your message more “infectious” (could be viral or bacterial)
  4. Design and Ideation with patients and featuring patients in media.
  5. Selection of the best medium and form of the communication
  6. Partnering with creatives
  7. Discussion of some technical aspects of media production
  8. Storifying evidence, engaging experts, storyboarding and building a script
  9. Creating an online voice, platform, and following for your messaging

Mike Evans, MD is known worldwide for his work in innovative health messaging to the public. He has built a media lab that brings together filmmakers, designers, patients, and social media mavens. More than 10 million people have seen his famous whiteboard lectures on YouTube. His radio show on CBC’s Fresh Air is listened to widely. He and his creative group have pioneered Peer-to-Peer healthcare with unscripted interviews of patients with cancer in the The Truth of It film series, health info-graphics, health media curation, as well as founding a Med School for the Public at the University of Toronto.

Dr. Evans is also a staff physician at St. Michael’s Hospital, an Associate Professor of Family Medicine and Public Health, and a Scientist at the Li Ka Shing Knowledge Institute. Current projects include crowd-funding The Better Life Project, a Walking Company called the 23 and ½ hours club, and being the CBC doctor for the Sochi 2014 Olympics.

His work has been profiled in a wide range of publications from JAMA to the Walrus to the Netflix blockbuster, Orange is the New Black. Recent awards include being chosen as the top 10 innovators in health by the Canadian Medical Association, top 45 Canadians over 45, and the Gold medal in Social media at the Web Health Awards.

He is asked to speak widely about innovation, patient engagement, creativity, and best health. He lives in the Annex neighborhood of Toronto with his family of five who all play hockey. 

Joyce Lee, MD, MPH (“Doctor as Designer”) is a patient-centered design thinking evangelist, and a social media and technology enthusiast from the University of Michigan. As a pediatrician, diabetes specialist, and researcher, she is passionate about the notion that patient-centered participatory design combined with emerging technologies like social media, and mobile technology can transform the clinical research enterprise and the delivery of clinical care.

She is Associate Professor of Pediatrics at the University of Michigan Medical School and the Department of Environmental Sciences at the School of Public Health and sees patients and families at Mott Hospital. The main focus of her research is on pediatric diabetes and obesity, and she uses a variety of methodologies to study these areas, including epidemiologic analyses, modeling techniques, applied clinical research, cost- effectiveness analysis, and social media/mobile technology.

She is a co-creator of HealthDesignby.us, a collaborative innovation network of individuals promoting participatory design and the creation or “making” of health by a community and she is co-director of the Mott Mobile Technology Program for Enhancing Child Health. She also serves as Social Media/Web Editor for JAMA Pediatrics. She blogs about design and health at https://medium.com/@joyclee encourages you to follow her on Twitter https://twitter.com/joyclee! and would love for you to join the health + design community here: http://healthdesignby.us7.list-manage1.com/subscribe?u=a7017016cdfe04b1abe03d358&id=60d148385c.

Wendy Sue Swanson, MD, MBE is a board-certified pediatrician and author of the Seattle Mama Doc blog, the first pediatrician-authored blog from a major children’s hospital. Dr Swanson is working to revolutionize health communications by using social media to bridge the gap between parents/patients and doctors. She interprets research and hopes to dispel myth.

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