10:00 - 10:45 amSunday, September 18
Plenary Hall
Design thinking inside out
Plenary Hall
Design thinking inside out
PhD, MPH, Professor of English, Rice University
Associate Professor, University of Michigan
Brown University
Thomas Jefferson University
This panel of experienced design thinkers will discuss how and why they work to bring design practices to healthcare settings. As stakeholders working from inside of their institutions to bring the “outside”... Read more

Description

This panel of experienced design thinkers will discuss how and why they work to bring design practices to healthcare settings. As stakeholders working from inside of their institutions to bring the “outside” practice of design thinking into the curriculum, these panelists will share with the Medicine X audience their views on why it is so radical and necessary to bring creative problem solving into medical education. Panelists will explain what they have seen come out of these experiments that is so unique, valuable, and currently absent from medical education. What if design thinking were considered a required clinical competency? What new kinds of doctors might emerge? How might those doctors engage differently with their patients? How might those doctors engage differently with the many challenges of the healthcare system?

Panelists will describe their experiments to address existing problems in medical training settings through collaborative, participatory design. An important part of this discussion is the issue of gaining acceptance of novel techniques within medical training. As Tim Brown recently argued in Harvard Business Review, design thinking needs to move beyond only focusing on designing perfect “artifacts” (products, services, etc.) and begin designing systems that facilitate acceptance of innovative approaches within complex organizations. For the “Design Thinking Inside Out” session, Brown’s insight will translate into a discussion of how to cultivate future healthcare leaders who possess the skills and appreciation for employing a patient-centered perspective within their organizations.

The panel will include a robust discussion of how each of the panelists is working to get human centered design training integrated into medical schools, with the goal of providing some strategies to the Medicine X community to hear and comment on. Finally, each panelist will briefly present an artifact or tool that we have created, so that Medicine X audience members will have tangible ideas to implement when they return to their institutions.

All of the participants on this proposed panel are experienced, effective presenters, who are widely recognized for their innovative work in bringing design thinking to medicine. This panel promises to inspire the audience by not only describing the exciting possibilities of “Design Thinking Inside Out,” but also by demonstrating with concrete examples that these novel approaches to training medical professionals can be successfully implemented in a wide range of settings. By coupling our personal stories of challenges overcome with a group discussion of why medicine needs to embrace design thinking now, this panel will offer the resources and ideas to encourage audience members to develop innovative programs at their own institutions.

Kirsten Ostherr is a media scholar & design thinker who specializes in health and medical visualizations: historical, present and future. She is a Professor of English at Rice University and, with the support of the Andrew W. Mellon Foundation, she has recently completed a Master of Public Health degree at the University of Texas School of Public Health. Her work is focused on bringing media theory and health communication into a more powerful and beneficial engagement. Dr. Ostherr is especially interested in using new media technologies to enhance patient-centered care. 

She is also the Director and co-founder of the Medical Futures Lab, a collaborative center dedicated to reimagining medicine at the intersection of humanity and technology. They’re busy inventing digital medical humanities, experimenting with collaborative participatory design projects, and training the next generation of digital doctors there.

Her most recent book, Medical Visions: Producing the Patient Through Film, Television, and Imaging Technologies, was published by Oxford University Press in March 2013. Medical Visions explores how audiovisual media – from x-rays to 16mm film to television and the Internet – have trained both physicians and patients to see and understand health and disease. The book covers the entire 20th century, and peeks into the 21st – it is historical and theoretical, and it is meant to provide a useful framework for current medical professionals, educators, communicators, start-ups, and students to learn from the past to make the future better.

Matthew
Trowbridge is a physician, public health researcher, and assistant professor at
the University of Virginia School of Medicine. Dr. Trowbridge’s academic
research focuses on the impact of architecture, urban design, and
transportation planning on public health issues including childhood obesity,
traffic injury, and pre-hospital emergency care. Dr. Trowbridge is currently an
advisor to the National Collaborative on Childhood Obesity Research (www.nccor.org),
a partnership between multiple federal and private funding agencies, on built
environment and childhood obesity prevention research development.   Previously,
he has served as Chair of the Built Environment & Transportation planning
subcommittee for the 2012 Centers for Disease Control’s Weight of the Nation obesity
prevention conference and as senior advisor on built environment and childhood
obesity prevention research at the National Cancer Institute at NIH.  Dr. Trowbridge was also recently named as the
2013 Ginsberg Fellow by the U.S. Green Building Council for his work to promote
healthier built environments. Dr. Trowbridge is board
certified in both general pediatrics and preventive medicine and obtained his
medical and public health training at Emory University. 

Joyce Lee, MD, MPH (“Doctor as Designer”) is a patient-centered design thinking evangelist, and a social media and technology enthusiast from the University of Michigan. As a pediatrician, diabetes specialist, and researcher, she is passionate about the notion that patient-centered participatory design combined with emerging technologies like social media, and mobile technology can transform the clinical research enterprise and the delivery of clinical care.

She is Associate Professor of Pediatrics at the University of Michigan Medical School and the Department of Environmental Sciences at the School of Public Health and sees patients and families at Mott Hospital. The main focus of her research is on pediatric diabetes and obesity, and she uses a variety of methodologies to study these areas, including epidemiologic analyses, modeling techniques, applied clinical research, cost- effectiveness analysis, and social media/mobile technology.

She is a co-creator of HealthDesignby.us, a collaborative innovation network of individuals promoting participatory design and the creation or “making” of health by a community and she is co-director of the Mott Mobile Technology Program for Enhancing Child Health. She also serves as Social Media/Web Editor for JAMA Pediatrics. She blogs about design and health at https://medium.com/@joyclee encourages you to follow her on Twitter https://twitter.com/joyclee! and would love for you to join the health + design community here: http://healthdesignby.us7.list-manage1.com/subscribe?u=a7017016cdfe04b1abe03d358&id=60d148385c.

Jay Baruch, MD is Associate Professor of Emergency Medicine at Alpert Medical School at Brown University, where he serve’s as the director of the Medical Humanities and Bioethics Scholarly Concentration.

What's Left Out (Kent State University Press, 2015), his latest collection of short fiction, received a ForeWord Reviews 2015 INDIEFAB Book of the Year Bronze Award in the short fiction category. His first collection of short fiction, Fourteen Stories: Doctors, Patients, and Other Strangers (Kent State University Press, 2007) was Honorable Mention in the short story category in ForeWord Magazine’s 2007 Book of the Year Awards.  His short fiction and essays have appeared in numerous print and online medical and literary journals.

He is a former Faculty Fellow at the Cogut Center for the Humanities at Brown University. His academic work focuses on the role of creative thinking, creative writing skills and the arts in clinical medicine and is grounded in interdisciplinary and inter-institutional collaborations. Examples include a partnership with the Rhode Island School of Design (RISD) Museum educators to develop curricula that uses museum objects to improve metacognition and foster creative thinking at the bedside, serving as co-faculty advisor to Design+ Health, an elective led by medical students from Alpert Medical School and art students from RISD, and the Creative Medicine Series, a lectureship at Brown co-sponsored by the Cogut Center for the Humanities, the Department of Emergency Medicine, and the Creative Arts Council.

He presently serves as a Director-at-Large, American Society for Bioethics and Humanities and the medical humanities section chair for the American College of Emergency Physicians. He was recently recognized with the Arnold P. Gold Foundation Humanism in Medicine Award from the Society for Academic Emergency Medicine. Website: www.jaybaruch.com

Bon Ku, MD, MPP is an Associate Professor of Emergency Medicine at the Sidney Kimmel Medical College at Thomas Jefferson University. Bon founded and directs a program that teaches medical students to solve healthcare challenges using design thinking.  The first ever design program in a medical school empowers future doctors to redesign healthcare services, physical spaces and medical devices.

Ku received his B.A. in Classical Studies from Penn, M.D. from Penn State College of Medicine, and M.P.P. from the Woodrow Wilson School at Princeton University. He completed an emergency medicine residency at Long Island Jewish Hospital where he was a chief resident and a fellowship in point-of-care ultrasound at Penn.

 

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