9:15 - 9:35 amSunday, September 18
LK 120
The renaissance of patient education in the age of social media
LK 120
The renaissance of patient education in the age of social media
Our modern-day ability to exchange large amounts of information quickly and efficiently, through online platforms like social media, stands in stark contrast to the capacity of health care providers to... Read more

Description

Our modern-day ability to exchange large amounts of information quickly and efficiently, through online platforms like social media, stands in stark contrast to the capacity of health care providers to share critical information with patients. This issue is best exemplified by the paper-based patient education that inexplicably continues to serve as the primary didactic tool in most clinics worldwide.

Historically, two main factors contributed to the knowledge sharing gap in health care: (1) lack of an intuitive and efficient information-delivery technology and; (2) the expense of creating didactic materials for patients. Whether causative or mutually exclusive, the vague US regulatory requirements, which simultaneously mandates the use of technology (HITECH Act) while insisting on highly misunderstood privacy regulations (HIPAA), further exacerbates these issues. Expecting busy healthcare providers to navigate this complex environment with the currently available tools is misguided.

As a result, healthcare is failing to provide an experience that mirrors the convenience and effectiveness of other knowledge-sharing services within information-heavy industries – services that have fundamentally altered huge segments of the economy and have seamlessly been integrated into our lives. This is not only a missed opportunity to improve user (read: patient) experience – it is literally a life-threatening rift in the provider-patient relationship.

With careful consideration of UI, UX and security, a standalone technology prototype was designed to specifically address patient education. This service was subsequently tested in 21 healthcare practices and amongst 57,000 patients in multiple locations across the United States. Patient education was limited to three specific, semi-elective surgical procedures. Prior to study commencement, these practices utilized face-to-face discussion and paper handouts as the primary educational tool (as none had knowledge or access to any applicable technology). At various points after implementation, patients (n=~32,000) and healthcare providers were rigorously surveyed. Patients reported significant satisfaction rates (≥98%), improved preparedness for procedures and/or follow up appointments (≥96%), and a high desire for repeat-usage (≥92%). Practices experienced improved utilization of clinical and ancillary staff members, and subsequent decrease in overhead costs related to patient education and communication. Additionally, clinic staff reported increased trust in the capability of technology to support patients with asynchronous education (≥95%). Overall, the prototype demonstrated the value in augmenting current treatment protocols with appropriate and thoughtful digital education solutions.

This presentation will review the history and evolution of patient education over the past three decades; discuss and differentiate between patient education versus engagement; clarify HIPAA and HITECH Act misconceptions (as they relate to this subject); and challenge current methodologies of patient education and engagement, demonstrating currently available strategies to substantially strengthen this experience.

Eran Kabakov is a
physical therapist with 25 years of experience spanning various clinical
settings with a focus on orthopedic sports rehabilitation. A serial
entrepreneur, Eran has been developing technology solutions to optimize communications
between healthcare providers and patients. Over the past 15 years he has
brought to market four digital health solutions. He is currently a co-founder
and CEO of Docola, a patient education platform. 

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