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2:15 - 3:00 pmSunday, September 18
LK 102
Engaging the next generation of health care consumers
LK 102
Engaging the next generation of health care consumers
MedStar Health
Providence St. Joseph Health; Providence Ventures
Hospital for Special Surgery
Due to the Accountable Care Act (ACA), patients are more discerning in the way they select health care than ever before. In conjunction with this, the continued rise of digital technology is influencing... Read more


Due to the Accountable Care Act (ACA), patients are more discerning in the way they select health care than ever before. In conjunction with this, the continued rise of digital technology is influencing the way patients make health care decisions. This panel will illustrate how large health care systems are adapting to this cultural shift by utilizing digital technology—mobile, social, cloud and analytics—to engage with patients before, during and after care. The audience will be interested to learn actionable strategies for improving the experience of the consumer-driven patient, and generate higher levels of patient engagement within the context of digital technology.

Featuring executives from three of the leading health care organizations across the nation, this panel represents a broad knowledge of business, strategy, innovation, and technology across various sized health care systems. Representing Providence St. Josephs Health, Aaron Martin, executive vice president and chief digital officer, provides a creative, business perspective of a significantly large health care system. Hospital for Special Surgery’s chief marketing officer, John Englehart, will discuss how that perennially top-ranked elective care provider is using digital technology to harness and channel patient affinity to help new consumers to find, trust and choose HSS. Michael Ruiz, vice president and chief digital officer at MedStar Health, will provide thoughtful perspective of integrating business strategy with technology in order to provide a seamless and intuitive experience for the consumer-minded patient. Participants can expect a comprehensive discussion, with the opportunity for Q&A, regarding the exploration of digital technology that is empowering health care consumers to engage with their personal health care.

Graham is the Co-Founder and the CEO of Kyruus. Prior to Kyruus, Graham was a Venture Executive at Highland Capital Partners where he co-founded Generation Health and served as the company’s Chief Medical Officer through its acquisition by CVS Caremark. He is also the Co-Founder of SynapDx, a molecular diagnostic company focused on developing a blood test to enable the earlier detection of Autism Spectrum Disorders. Graham completed his clinical training in internal medicine and cardiology at Beth Israel Deaconess Medical Center and Harvard Medical School, where he also served as Chief Medical Resident. Graham completed his BA and MD degrees at Brown University, and received his MBA from Harvard Business School.

Michael E. Ruiz is vice president and chief digital officer for MedStar Health. In this role, he is responsible for the oversight and execution of MedStar’s digital strategy to become a premier digital healthcare presence. Mr. Ruiz thoughtfully integrates business strategy with digital technology—including mobile, web, social, cloud, and analytics—with a focus on the user experience. Recently named on Hot Topics’ list of “100 Digital Change Agents Future-proofing their Brands”, Mr. Ruiz has diverse experience spanning multiple industries and organizations. This unique perspective enables him to converge best practices across different domains with healthcare.

With over 25 years of experience in information technology and systems integration, Mr. Ruiz has designed, developed and deployed large scale information systems for Fortune 500 and Global 2000 companies, as well as for government agencies, both in the United States and abroad. Prior to MedStar, Mr. Ruiz served as a principal consultant for Impact Makers, where he built a thriving digital healthcare consulting practice. Before Impact Makers, he was a founding member of Deloitte Digital, which was the first Big-4 global digital practice. Previously, Mr. Ruiz was also chief technical officer for Net-Enabled Operations at BearingPoint and continued in that role after the acquisition of BearingPoint by Deloitte. In this position, Mr. Ruiz led research and development projects for BearingPoint/Deloitte’s Department of Defense and National Intelligence practices. He was also a founding member of the global technical standards body OASIS’ Service Oriented Architecture Technical Committee.

Mr. Ruiz has served as an affiliated faculty member at the Virginia Commonwealth University School of Business in the Information Systems department, where he lectured at the graduate level on the topics of service orientation, Web 2.0 technologies, enterprise governance, and organizational decision-making. Mr. Ruiz is adept at bridging the gap between business and technology, with the ability to explain technical matters in a business vernacular.

Mr. Ruiz has a Bachelor of Science in computer science, and holds a Master of Science in computer and information system security from Virginia Commonwealth University. His doctoral research was focused at the intersection of predictive analytics and cyber security, which included non-deterministic complex algorithms such as genetic algorithms, neural networks and swarm optimization.

Aaron is Executive Vice President, Chief Digital Officer, Providence St. Josephs Health (PSJH), and Managing General Partner, Providence Ventures (PV). Providence St. Joseph Health is a not-for-profit health system that combines Providence Health & Services and St. Joseph Health. Both organizations have served the Western U.S. for more than a century and together comprise 106,000 caregivers who serve in 50 hospitals, 829 clinics and hundreds of programs and services. Aaron is responsible for the digital, web, mobile and online marketing channel for PSJH. His team is also responsible for driving innovative new programs across PSJH that improve convenience, lower cost and improve quality. Aaron is also responsible for early stage/venture technology and medical device investments for Providence Venture's $150M fund. Aaron serves as an observer/board member on the boards of PV portfolio companies AVIA, Kyruus, and Sqord.

Prior to PHS, Aaron worked for Amazon, McKinsey & Company, and was an executive/founder of two early-stage technology companies funded by New Enterprise Associates and Mayfield.
While at Amazon, Aaron was general manager of CreateSpace, Amazon's self-publishing and print on demand business. CreateSpace gives authors the ability to publish their book on Amazon for free globally. Aaron went on to lead the Kindle North American Trade business helping major publishing partners like Random House, Simon & Schuster and Harper Collins transition their businesses to ebooks on Kindle.

John Englehart has been Chief Marketing Officer at Hospital for Special Surgery (HSS) since 2014.  HSS is the world's largest academic medical center focused on musculoskeletal health, nationally ranked #1 in orthopedics and #2 in rheumatology respectively by USNews & World Report Best Hospitals ranking (2016-17).  John spent the first 20 years of his career at Ogilvy & Mather and other marketing firms, including 10 years based in Asia and five in Europe managing offices, regions, and international client services.  He is a co-founder of FIDO Global (Fearless Innovation Designed Online) and a Director of Chuze LLC, creator of the multi-patented grocery shopping smartphone app.

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