2:50 - 3:10 pmSaturday, September 17
LK 120
Made with meaning: patient-driven innovation in the age of consumerization
LK 120
Made with meaning: patient-driven innovation in the age of consumerization
Karten Design
Technology is changing how people experience healthcare. Driven by connectivity that has put information at people’s fingertips and forever changed our expectation for convenience, healthcare is in the... Read more

Description

Technology is changing how people experience healthcare. Driven by connectivity that has put information at people’s fingertips and forever changed our expectation for convenience, healthcare is in the midst of “consumerization.” In a world where patients have increased decision-making power and more responsibility for their health outside of clinical settings, the patient’s role is increasingly important in determining health outcomes. Engaged, confident patients are motivated to stick to treatment regimens and make often-difficult behavioral changes to achieve and maintain health. Despite their growing influence, few solution providers systematically engage patients in their product innovation and design process. This results in negative experiences, and frustrated, fearful patients. Stuart Karten believes that looking at the patient experience can reveal new opportunities for innovation. In this presentation, Stuart will introduce best practices for developing differentiated health solutions that empower and engage patients. He will discuss how to understand the needs of patients, caregivers, and health consumers on a deeper level, and how to translate such insights into meaningful health experiences that will boost engagement, capturing people’s hearts and minds through emotional connection. Attendees will learn from real-world examples where incorporating patient insights has driven innovation.

Attendees will learn:

  • Social, economic, and cultural forces that elevate the role of the patient in the innovation process
  • Examples where incorporating patients into the product development process has led to a better patient experience in both traditional and non-traditional healthcare solutions
  • An expanded definition of who patients are and what insights they can contribute to product innovation
  • A framework for understanding patients’ holistic needs to drive engagement
  • A vision for the future of healthcare delivery
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