5:30 - 5:35 pmSaturday, September 17
Upper Lobby
Compassion, science and technology in a Health 3.0 world
Upper Lobby
Compassion, science and technology in a Health 3.0 world
VP Behavioral Operations, Accolade
Vice President of Product Management, Accolade
Virtually everyone in health care is figuring out how to expand their use of the web and mobile technology to offer more personalized, interactive, real-time support for consumers. As the Health 3.0 movement... Read more

Description

Virtually everyone in health care is figuring out how to expand their use of the web and mobile technology to offer more personalized, interactive, real-time support for consumers. As the Health 3.0 movement gathers momentum and we continue to see web-based services, digital health apps and devices flooding the market, how do those who manage and pay for health care know what to buy? A recent Harris Poll of 1500 people with insurance revealed what they think would most help them manage their health. Some 47% of those surveyed said that having just one person they could trust to help them with their healthcare needs would be most helpful, compared to 13% who said they’d want to have more digital/mobile apps to help them make decisions on their own. The poll also found that people are not necessarily using what’s available to them through their employer or health plan, with 43% saying they had not used health-related apps or web-based services within the past 12 months.

This poster will explore the questions being asked by those who pay for health care as they consider how to get to better health outcomes while saving costs. How do we strike the right balance of personal service with web-based services and apps? Where does having a person you trust matter most when making decisions and where can technology assume a greater burden? How do people’s needs and preferences change by their stage in life or by their socioeconomic level? What can we do to build commitment and adoption of new technology tools that we do purchase? As a proactive and on-demand healthcare concierge for employers, health plans, health systems and consumers, Accolade has a unique perspective from blending highly personal one-to-one relationships together with technology that drives meaningful, early and frequent engagement with the individuals we serve.

Jeff Rubin, who joined Accolade at its founding in 2007, was instrumental in developing the company's model for working with people. The go-to person for anything related to Behavioral Health Operations, Jeff guides the company in how best to engage and influence clients. 

Jeff’s role includes the ongoing “care and feeding” of Accolade's engagement model, as he oversees the development and continuous improvement of processes and capabilities related to behavioral health. Providing tools and training to Health Assistants and Stewards is also part of his job.

Prior to joining Accolade, Jeff was VP, Clinical Operations, for CIGNA Behavioral Health for 15 years and, earlier, he was chief psychologist at Manhattan Psychiatric Center. Jeff also has maintained a private practice in psychotherapy since 1983.

Jeff holds a doctorate in education, as well as a master of arts and master of science, all from Columbia University. He completed post-doctoral training in Organizational Development and Consultation through a joint program of William Alanson White Institute and Wharton.

Umair Khan, is a Vice President of Product Management at Accolade. Among his primary responsibilities is leading the development of new technology tools to help families more quickly and easily manage their health and tap into healthcare benefits and services. During his five years at Accolade, he has held multiple roles covering product development, product strategy, internal training, sales support, and managing daily operations. Prior to Accolade, Umair held leadership roles in corporate development and strategic management at GE Healthcare and Monitor Group. He earned his MBA from Harvard University and his BS and BBA in Economics and Accounting from the University of Houston. 

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