5% of all search is for health information. Google is now providing better information “ready made” when searching health information. Yet finding the proverbial needle in the haystack of millions of search result is still woefully inadequate. In recently published research at McGill University, 5 patterns of information seeking patterns for cancer patients have emerged. As it turns out, over 60% of the population are not fully satisfied with what they get in terms of health information – especially when coping with a serious or chronic illness. That’s a huge problem. What’s wrong with health information? How can it be fixed? Where are we going in this regard? The speaker will share insights gained from this groundbreaking research as well as his personal experience both as a caregiver and an entrepreneur trying to transform health information to be the experience it should become. Additionally, key insights about the topic from a recent worldwide tweetchat comprised of patients, patient advocates, doctors and other medical professionals will be shared.