11:10 - 11:30 amSunday, September 27
LK 101
Creating a participatory healthcare future: Designing emotionally-intelligent multimedia decision aids
LK 101
Creating a participatory healthcare future: Designing emotionally-intelligent multimedia decision aids
Executive Director of Patient Engagement, Emmi Solutions
Medical decisions are stressful. When people receive a diagnosis of a serious illness such as cancer, people usually feel overwhelmed; many experience things like cancer-related anxiety or in some cases,... Read more

Description

Medical decisions are stressful. When people receive a diagnosis of a serious illness such as cancer, people usually feel overwhelmed; many experience things like cancer-related anxiety or in some cases, even Post-Traumatic Stress Disorder. Fueled by fear, people often rush into decisions without the proper time to absorb information and understand their options.

Other times, with a chronic condition like diabetes, people often reach a decision point when an additional medication is needed. Even though the disease is progressive, people often experience feelings of failure, and think their efforts to make real lifestyle changes did not make a difference. Add to this the common fear of needles, and the idea of having to give themselves injections, as well as the fear of the medication itself and learning to safely use it, the situation can quickly become overwhelming.

Unfortunately, as fear piles on top of fear, these emotional challenges can prevent patients and families from fully participating in their health care decisions and choosing the right treatment plan in collaboration with their provider.

Learn how multimedia decision aids can help address emotions when they are designed to incorporate empathy, candor, autonomy, preference questions and thought exercises to help people understand what all the risk information and outcomes will mean in their day-to-day life. This type of decision aid can also provide a breathing space between clinical encounters for people to take time to review their options, process their emotions, talk with their family, and consider what really matters to them.

Included in the presentation will be clips from focus groups showing how real people respond to these strategies. Only when we realize that people need more than clinical information to be able to react appropriately and be involved, can we address anxiety, improve cognition, and facilitate calm deliberation to help and empower people to make good health decisions.

Geri Lynn Baumblatt, M.A., is the Editorial Director at Emmi Solutions. Geri has worked in education since 1993 as an instructor at the University of Denver and the Rocky Mountain Talent Search. She quickly began working in online health content and interactive medical education at companies like DigitalMed.

For the past 12 years Geri has been working with a team of writers, medical animators, decision scientists, behavior change experts, patients, and clinicians to create a large library of multimedia patient engagement, shared decision making, and behavior change programs that connect with patients, reduce anxiety, and help patients and families understand and engage in their care. Emmi programs have won a number awards such as Freddie Awards, the IHA Health Literacy Award, the Frank Netter Award, ClearMark Plain Language Awards, and the 4th Annual Leonard G. Doak Health Literacy Innovator Award.

Geri is on the board of the Journal of Patient Experience, a contributor to the Association for Patient Experience, and hosts an annual Health Literacy Month blog series on Engaging the Patient. She regularly participates in health literacy and shared decision making conferences and panels for organizations like AHRQ, the Institute for Healthcare Advancement, the Society for Medical Decision Making, Health Literacy Missouri, the Health Sector Advisory Council and the Collaborative on Healthcare for Aging Populations and Advanced Illness at the Duke Fuqua School of Business, and the Center for Plain Language.

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