Audun Utengen has a background and training in classical music, international business and information technology, and brings a unique combination of traits to the healthcare industry. As a Co-founder of Symplur, LLC and “The Healthcare Hashtag Project“, Audun together with his colleagues pioneered the field of healthcare social media analytics. His formal education includes a BSc in International Marketing from Norway and China, and a MBA from the U.S. He is now developing proprietary tools and algorithms providing real-time insights based on social health big data.