Julie Wheelan leads the Edison Nation Medical team in formulating break-through creative ideas to inspire action on the part of inventors, to shape the evolution of the Edison Nation Medical brand, and to elevate the meaning of innovation within healthcare. She combines a keen understanding of how to forge deep emotional connections with consumers with hands-on experience in a range of marketing disciplines to craft compelling global marketing campaigns, including support for innovation searches we conduct regularly in partnership with leading healthcare companies.
Julie has 20+ years experience in leading game-changing marketing and brand strategy efforts for world-class consumer/retail brands such as Harley-Davidson, Gap, Williams-Sonoma, Jamba Juice and Visa. She bring exceptional international marketing and branding experience, including helping Harley-Davidson to establish its brand presence in the Asia-Pacific Region and managing international marketing for Gap and GapKids. Immediately before joining Edison Nation Medical, Julie co-founded, launched and directed the Center for Integrative Health & Wellness at Marin General Hospital (Northern CA), an experience she equates to "swimming through the tsunami." In addition to providing a much needed resource for the Marin community, the experience also provided Julie with deep insights into the challenges and opportunities that exist within healthcare.
Julie received her MBA from Kellogg Graduate School of Business (Northwestern University) and BA from Northwestern University.