Having gained a Bachelor’s degree in Fashion Design from NCAD (National College of Art & Design, Ireland), Patricia worked for 15 years as a designer and fashion forecaster in Dublin, London and San Diego for international companies including Marks and Spencer, Esprit, Jasper Conran, Designers at Debenhams and WGSN. In 2009 she moved to Qatar, where she worked as an adjunct faculty in the Fashion Department at Virginia Commonwealth University in Qatar, before embarking on an MFA program in Design Studies. In 2012 Patricia was appointed to the faculty role of Project Design Manager at the Centre for Research, Design & Entrepreneurship at VCUQatar. In this current role as Project Design Manager, Patricia is responsible for managing a variety of commercial research and design projects that are being carried out by the Center for Research Design and Entrepreneurship. The projects cover a range of design disciplines including fashion, graphics, interiors and product design with a particular focus on interdisciplinary social design problems. Most recently she was responsible for managing a project to develop and design the concepts for a national road safety campaign. The ‘One Second’ campaign has now been adopted by the Qatar Ministry of the Interior and was officially launched into the public domain on the 26th May 2013 as the new national road safety identity and brand for Qatar’s national road safety initiatives.
Having worked extensively in the design industry, Patricia aims to further the education of students and alumni in her current role at VCUQatar, by helping them understand the role of a designer in a professional context, and by passing on knowledge and skills relating to the role of design in a multidisciplinary environment. She is interested in behavioural change, and role of design thinking and process plays as a means to create innovative solutions and strategies to help solve social problems.