The knowing/doing gap in our patient communications

George Gibson George.Gibson@Xerox.com
Karen Braun Karen.Braun@xerox.com

Abstract

It has ben well established that failure to communicate effectively with patients leads to poorer clinical outcomes. In the face of this seemingly obvious truth the reading and computing competence required for understanding many of the most popular sources of disease state and treatment information available to consumers continues to rise. This study presents the historical trend for a number of authoritative and popular web content outlets focusing on type 2 diabetes. Low complexity and fast methods of establishing critical determinants of patient capability are presented and their application in a pilot program targeting persons with type 2 diabetes receiving Medicaid are discussed. 
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