Making a killer medical app - the key learnings from a mobile app start up

John Miles john_miles@me.com

Abstract

In 2012 Health & Parenting set out to make a pregnancy app to help mothers-to-be enjoy their pregnancy and provide pertinent information in one helpful daily guide. 
Their app, Pregnancy+, has over 3 million annual downloads, very high ranking and reviews in the App Store, and is the most popular independent pregnancy app world wide.

The team's core goal is to make the journey of pregnancy more enjoyable, educate mothers with what to expect, and help them make better use of their time spent with healthcare professionals.

Co-founder John Miles is from a design background and spent many years in the video game industry working for Electronic Arts. His approach to medical apps puts UX (user experience) and engagement as a high priority. He believes fun and stickiness is crucial to any app’s success.
With the rapid growth of medial apps, it will become more and more important to entice people and keep them interested, in addition to providing a service, information or a tool.

This presentation will explore his approach to app design, getting noticed and keeping user engagement.

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