Connected health and wellness evolving interface between consumers, medicine and industry through wearables, quantified self, 3D printing and big data

Kevin O'Malley
Shawn G. DuBravac


Dr. Shawn DuBravac is Chief Economist and Haed of Research of the Consumer Electronics Association (CEA), the U.S. trade association representing more than 2,000 consumer electronics companies, which owns and produces the International CES, the world’s largest gathering place for all who thrive on the business of consumer technologies -- with an ever-increasing attention to the health and medical application of wearables, quantified self, 3D printing, sensors, and big data.

DuBravac is the author of Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate (Regnery, 2015), which explores how the world’s mass adoption of digital technologies portends the beginning of a new era for humanity in the realms of economics, health, travel and culture.

As Chief Economist and Head of Research for the Consumer Electronics Association, Dr. DuBravac, stands in a unique position to bring state-of-the-art research and market awareness to the rapidly evolving interface between consumers, medicine and industry.

Using CEA’s forecast for the next five years, Dr. Dubravac will give clear and penetrating analysis and forecasts on how digital health products will transform the healthcare industry.

The union of wearable technology, 3D printing, big data and health care has the potential to address the trifecta of issues burdening the U.S. health care system: rising costs, lack of coordination in providing care, and the increase in chronic diseases tied to lifestyle. In his presentation, DuBravac will dig into industry forecasts to detail these budding categories, unearth evolving consumer behaviors and explore how wearables and their vast data collection abilities will continue to inform and change our lives.

CEA’s research shows that in 2014 consumer interest in dedicated wearable fitness devices quadrupled, making it the largest year over year increase for any category of fitness device. Dr. DuBravac will present research and futurist analysis from CEA’s recent study: Wearable Activity Trackers: Empowering Consumers to Monitor Health Data” and their recent white paper, “Connected Health and Wellness Market”.

Following the research presentation, the session will discuss the unprecedented opportunities consumers have to take control of their own health and the behavior change factors necessary to ensure consumer empowerment.

Shawn will also discuss the design advancements and personalization of devices that allow for seamless consumer centric care and the importance of making health and wellness technology easier for consumers to use.

The empowering aspect of connected health and wellness devices promises to transform the healthcare industry.“Regulators, insurers and care providers are shifting to a patient-centered approach that engages patients as active participants in their own care management,” CEA notes in its recent white paper, "Connected Health and Wellness Market".

“Concurrently, design breakthroughs, technology advances and mass adoption of mobile consumer devices have made consumer-centric care possible in ways previously impossible.”

From wearable accelerometers to skin patches and smart contact lenses, inward-focused technology are becoming less intrusive and increasingly popular. Sales of personal health and wellness products are predicted to top $8 billion by 2018, according to the CEA research.

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