Designing for Humans: Creating sustained patient engagement in the digital age

Jon Michaeli jon@medisafe.com

Abstract

In this session Jon Michaeli, EVP of Business Development and Marketing at Medisafe, will discuss how Medisafe built the leading tool for medication adherence by focusing on human centric design. He will address the primary features of the tool that puts users first and approaches a complex medical issue from a holistic perspective. Jon will show how Medisafe maintains an engaging environment for users and what the next steps are for the connected patient and their data.
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