B the Change: The power of the B corp business model to transform health care

Michael Fratkin doctor.gatito@gmail.com

Abstract

What do companies like Patagonia, Etsy, Method, Dansko and Ben & Jerry’s Ice Cream have in common? They are all benefit corporations, or B Corps: for-profit entities that include positive impacts on society, workers, community and the environment as equally important components of company-defined goals—in addition to profit. 

In medicine and healthcare, clinicians care a great deal about the social and environmental impact of our work, the equity and justice with which resources are distributed, and the well being of the professionals and operational staff that deliver our service. 

What if the B Corp philosophy was applied to the business model of healthcare delivery? 

In this presentation, Michael Fratkin, MD, president and founder of ResolutionCare Network, will share how becoming a Certified B Corp helped his practice further act on their commitment to delivering capable, compassionate care to a population of sick and marginalized patients living in rural settings. 

Learn how the B Corp model: 
-Creates a desirable working environment for staff, combats burnout, and helps with employee recruitment 
-Emphasizes quality of life for both the people and families cared for, as well as staff 
-Supports empowered communication for people going through the experience of illness 
-Outperforms most startups in financial performance and growth 
-Provide “mission lock” for businesses committed to much more than profits 

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