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Page 743 – Stanford Medicine X

"The Proof is in the Outcomes, Puddin’: How does patient engagement create better outcomes?"

Geri Baumblatt geri@emmisolutions.com


Technology clearly has reach and scale to extend the reach of providers to engage with people beyond the clinical setting. Yet, to be effective and truly be considered “engagement”, solutions must demonstrate new action or impact. When coupled with patient-centered design, elements like listenability, thoughtful messaging, and intuitive animation, real outcomes of engagement are emerging for patients, providers, and hospitals.

Explore how patient engagement technology is designed to resonates with people and motivate and give them confidence to take actions.Then, dive into a variety of outcomes that demonstrate the impact of these programs outside the clinic walls:
- Improved blood pressure control
- Reduced anxiety related to back pain, and interest in and utilization of new treatment
- Improved bowel prep and reduced need for the only thing worse than a colonoscopy, a second follow-up colonoscopy
- Reduced no-shows for sleep studies
- Improved understanding of medications like warfarin and the ability to serve and educate more patients each day

As people transition from hospital to home, people supported by compassionate technology report they feel better prepared to manage their health. That confidence is essential to their health and wellbeing. The same engagement technology can also help hospitals identify those who need help, are confused, need reassurance, resources, or new treatment, so they can focus their time on the people who need the most help.

Perhaps most interesting are the patient stories and comments – as they detail specific and
achievable goals they set for themselves and their families. These comments reveal the relief people experience when they feel understood, prepared for a procedure, test, or new medication, get their fears addressed, and questions answered.

Then look ahead to the next frontier. Technology that remembers not just who you are, but whether you recently quit smoking or experienced some depression, can tailor information to your life. And how can insights from EEGs and neuroscience inform engagement design? How will these innovations drive new insights and outcomes?

I would also be happy to present this as part of the business or implementation track. Whatever seems like the best fit.
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