Everyone in health care is trying to change behavior. Whether patients for themselves, caregivers for their loved ones, clinicians for their patients, or designers for their users, all of us are looking for what works to engage people in health. The answer? Design for how the brain works!
KYRA BOBINET, MD MPH
Chief Executive Officer and Founder,
Dr. Kyra Bobinet is a national speaker, author, founder and CEO of engagedIN, a neuroscience behavior design firm. She’s devoted her life to cracking the code of WHY we engage in our health. In recognition for her work, Dr. Bobinet received the 2015 Innovator Award from Harvard University, where she completed her Masters in Public Health. She earned her medical degree at UCSF School of Medicine.
ePatient designer, writer,
speaker and consultant
Britt J. Johnson, aka The Hurt Blogger, is an ePatient designer and consultant working to create patient-centered care and design in healthcare systems and technology. With twenty-three years of experience as a chronic patient, she works to help keep the end user in mind first: the patient, while adapting systems to be more efficient and cost effective.