behavior design workshop
engage the brain… and the health will follow
Thursday, September 15, 2016 at 9 AM in S. Mark Taper Foundation Conference Center Room 123, Stanford University
Everyone in health care is trying to change behavior. Whether patients for themselves, caregivers for their loved ones, clinicians for their patients, or designers for their users, all of us are looking for what works to engage people in health. The answer? Design for how the brain works!
- Uncover hidden patterns in the brain – Find out from behavior design expert, and best-selling author, Dr. Kyra Bobinet, what drives human behavior and how to use them
- Experience new approaches – Participate in a series of interactive “design sprints” and learn how to design for the brain works
- Spark change – Bring your trickiest behavioral challenges and find solutions for what matters most to you
I. introductions and creative warm-up
II. exercise: your behavior target for today
III. brain concept: how self-image governs behavior
IV. design sprint ONE: designing for origin and value proposition
V. brain concept: motivation and emotion
VI. design sprint TWO: how to get and maintain behavior change
VII. brain concept: triggering attention
VIII. design sprint THREE: trigger design
IX. synthesis: bringing your design together to try at “home”
X. appreciation and send-off
Health care providers
Health care designers
designing for how the brain works
In this day-long workshop, behavior design expert, Dr Kyra Bobinet, will reveal the hidden patterns in the brain that drive predictive human behavior and how to use them to. Dr. Bobinet will share what is working using behavior design and neuroscience-based approaches, without the scientific jargon. Using the specific behavior change issues you bring to work on at this workshop, Dr. Bobinet will conduct a series of “design sprints” to solve for the trickiest problems you face. Come prepared for a fun, fast-paced, creativity-injected day…all the while painlessly solving your biggest behavioral challenges!
some of our facilitators
KYRA BOBINET, MD MPH
Chief Executive Officer and Founder,
Dr. Kyra Bobinet is a national speaker, author, founder and CEO of engagedIN, a neuroscience behavior design firm. She’s devoted her life to cracking the code of WHY we engage in our health. In recognition for her work, Dr. Bobinet received the 2015 Innovator Award from Harvard University, where she completed her Masters in Public Health. She earned her medical degree at UCSF School of Medicine.
ePatient designer, writer,
speaker and consultant
Britt J. Johnson, aka The Hurt Blogger, is an ePatient designer and consultant working to create patient-centered care and design in healthcare systems and technology. With twenty-three years of experience as a chronic patient, she works to help keep the end user in mind first: the patient, while adapting systems to be more efficient and cost effective.