A master class with Ben Zotto

I’m proud to announce a Stanford Medicine X Master Class with Ben Zotto on on mobile application development. The Master Class will be offered as part of the 2013 Stanford Medicine X conference, held on the campus of Stanford University September 27-29, 2013.

About the Stanford Medicine X Master Class Program

The Stanford Medicine X Master Class program is designed to provide a once-in-a-lifetime learning experiences with thought leaders and innovators in emerging technologies and medicine who are masters in their field. The unique format of our Master Class program provides an intimate venue in a small classroom setting at the Stanford University School of Medicine. With attendance capped at 15 people, our Master Class program ensures learning is ignited by one-on-one conversations, dynamic group activities and discussion. Although no additional fee is charged, admission to a Master Class is made by application and students are selected by the Master faculty member.

About the Master Class

Ben Zotto is Head of Penultimate Products at Evernote, where he leads work on digital handwriting technologies for tablet computing. Ben will conduct a 90-minute Master Class on mobile application development. The final curriculum will be shaped by the learners themselves through their course applications, but tentatively includes:

– Finding product opportunity and branding your product.
– Designing user interfaces for clarity, longevity, and user happiness.
– Staying faithful to a product vision through expanding releases.
– Balancing a feature roadmap and understanding app store user marketing.


About the Instructor
Ben Zotto is Head of Penultimate Products at Evernote, where he leads work on digital handwriting technologies for tablet computing. An engineer, designer, and entrepreneur, Ben created the best-selling iPad handwriting and notes app Penultimate, which was acquired by Evernote earlier this year. He started his career in consumer technology as part of Microsoft’s original Xbox team, and later worked on the web for Xoopit and Yahoo!. Ben is a sometime angel investor and advisor to Bay Area startups, and has spoken on app and product design from San Francisco to Seoul.

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